As it was a new brand being introduced to social media and the internet, I created a lot of promotional branding alongside the social media content, such as this animated logo which is now used across the website and all promotional material where possible.
Due to the fact that it was a company specialising in retail, it was important to appeal to that type of audience. Being aware of trends and the current events of life, even in a pandemic, is crucial in the world of retail.
Using elements from the branding available, I redesigned and altered it to create this animation. This was used across all social media platforms as part of an advertising campaign with the message in mind that they were "available 24 hours a day, 360 days a year."
